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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...

Autoglass appoints new marketing director

09 May 2012 | by Matthew Chapman

of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...

FA seeks sponsors for English National Football Centre

09 Nov 2011 | by John Reynolds

suite. The FA is due to announce its healthcare partner within a week. The venture is being led ...

The Year Ahead

11 Jan 2011 | by Nicola Clark

, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...

Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

OK, I haven't heard the exact words: 'How can we become the Apple of the fish finger market?' I've come close, though. Marketers love Apple, just like almost everyone else, and increasingly, they are turning admiration into imitation. Category distance is no barrier: from healthcare to automotive ...

Andrew Walmsley on Digital: Data sharing and caring

09 Jun 2010 | by Andrew Walmsley

tips, such as how to withdraw from it. For years, healthcare providers in the UK have pursued shared ... of healthcare (where being, as my grandmother put it, 'under the doctor' meant one was expected to do as one ... the development of therapies has been slowed by a lack of transparency in healthcare, and progress ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

healthcare marketing director, Gaa, who enjoys a lower profile than contemporary Phil Thomas, oversees a ... as group brand director, McAnena has yet to make the waves many expected at the healthcare and insurance ...

Waitrose to sell products at Shell petrol-station forecourts

23 Nov 2009 | by Joe Thomas

Waitrose with healthcare and well-being ranges and Waitrose supporting Boots with a range of foods ...

City Republic: Darling to slash VAT and raise top rate taxes

24 Nov 2008 | by Stephen Foster

then be able to unwind some of the costly healthcare and pension benefits they currently offer and clearly can ...

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