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Bupa marketer McAnena departs to set up consultancy

03 Apr 2012 | by Alex Brownsell

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...in developing the brand s healthcare partner strategy. ...

The Year Ahead

11 Jan 2011 | by Nicola Clark

, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...

Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

OK, I haven't heard the exact words: 'How can we become the Apple of the fish finger market?' I've come close, though. Marketers love Apple, just like almost everyone else, and increasingly, they are turning admiration into imitation. Category distance is no barrier: from healthcare to automotive ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

healthcare marketing director, Gaa, who enjoys a lower profile than contemporary Phil Thomas, oversees a ... as group brand director, McAnena has yet to make the waves many expected at the healthcare and insurance ...

ORM Digital scoops PPL and The King's Fund accounts

25 Jan 2010 | by Sara Kimberley

and digital strategic consultancy. The agency has also been appointed by healthcare charity The King's Fund ...

Beechams Ultra All In One brief goes to Futurebrand

24 Nov 2009 | by Staff

it is part of the All In One range. Beechams owner GlaxoSmithKline Consumer Healthcare is backing the range ...

IPG merges Deutsch and Lowe Worldwide

16 Oct 2009 | by Jacquie Bowser

Deutsch will assume management oversight of Lowe operations in North America, including Lowe New York, Lowe Roche Toronto and Lowe Healthcare, under the leadership of Linda Sawyer, who is being named ... Worldwide role, focused on certain key multinational clients. Lowe Roche and Lowe Healthcare will continue ...

Shirley takes on chairwoman role at RS Consulting

21 Sep 2009 | by Staff

into one of the top specialist healthcare research agencies globally and she will be a great asset ...

Douglas named head of Synovate Healthcare

01 Apr 2009 | by Staff

LONDON - Synovate has appointed Bob Douglas, formerly head of Synovate Healthcare's global custom...During a healthcare research career spanning more than 30 years, London-based Douglas has spent ... in 2004 and set up its global client relationships programme for healthcare. He has been responsible ... teams. In his new role, Douglas will assume overall responsibility for Synovate's healthcare unit ...

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