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Think BR: What creative businesses can learn from John Lewis

15 May 2012 | by Campbell McDonald

, healthcare and manufacturing: take Arup, the 10,000-strong engineering company responsible for Beijing s Bird ...

Helen Edwards on Branding: Being patient with choice

22 Jun 2011 | by Helen Edwards

choices about their NHS healthcare; and to the information to support these choices. - The NHS Choices ...

Ruling the world: Adland's super six

01 Apr 2011

, Holler and Airlock - all with a digital dimension - while expanding its healthcare presence in France ... , Digitas, Razorfish, Medias Regis Europe, MSLGroup, Publicis Healthcare Communications Group, WAM ...

Think BR: Agencies be warned, the VAT man is coming

10 Feb 2011 | by Alex Hunter

(clients such as financial services, healthcare providers or charities). A change in tax law requires ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...

Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

OK, I haven't heard the exact words: 'How can we become the Apple of the fish finger market?' I've come close, though. Marketers love Apple, just like almost everyone else, and increasingly, they are turning admiration into imitation. Category distance is no barrier: from healthcare to automotive ...

Helen Edwards on Branding: Innovating for austerity

30 Jun 2010 | by Helen Edwards

-and-adhesive alternative to welding. In healthcare, Prahalad showed how another Indian business, Jaipur Foot, innovated ...

Andrew Walmsley on Digital: Data sharing and caring

09 Jun 2010 | by Andrew Walmsley

tips, such as how to withdraw from it. For years, healthcare providers in the UK have pursued shared ... of healthcare (where being, as my grandmother put it, 'under the doctor' meant one was expected to do as one ... the development of therapies has been slowed by a lack of transparency in healthcare, and progress ...

Danny Rogers: H&K's broad offer could pay dividends

28 Apr 2010 | by Danny Rogers

of niche competitors who have done well in sectors such as healthcare, energy/industrials and sports ...

Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

and healthcare PR as the biggest prizes. Above all, growth will come from the new digital channels, where PR ...

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