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Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

, claimed Sorrell, has won three out of three pitches including healthcare and consumer giant ...

Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

of the paper, published in the journal Eurosurveillance . However, in the view of the IPA's healthcare ...

Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a

Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

healthcare products, said: "We loved the idea of targeting our fans and potential consumers at times when ...

General Electric 'future folklore' by TBWA\Tequila\Shanghai

04 Jan 2012

The films, called "fireflies" and "water", aim to demonstrate how GE s innovative solutions help address China s most pressing environmental and healthcare challenges. The campaign launched with the online film "borrowing the wind" in October. ...

Bupa showcases 60-year heritage with latest ads

23 Dec 2011 | by Alex Brownsell

The private healthcare company, which last year re-positioned around the line "Helping you find healthy" , is keen to build up knowledge of its history and business structure among potential customers ... s specialist healthcare offering. The campaign was developed by group marketing director Tiffany Hall ...

Watchdog bans 'boob jobs' outdoor ad

07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

A poster ad by cosmetic surgery company Spire Healthcare has been banned by the Advertising...Healthcare said the poster was part of a test campaign for a new service at one of its hospitals. It said ... guidelines. Spire Healthcare said it had already removed the poster from use, although it argued ...

Carat triumphs at Campaign Media Awards

24 Nov 2011 | by Jeremy Lee

The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...

Macmillan Cancer Support continues TV push

15 Aug 2011 | by Sara Kimberley

of healthcare environments as well as online. Hilary Cross, director of external affairs at Macmillan Cancer ...

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