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General Electric 'future folklore' by TBWA\Tequila\Shanghai

04 Jan 2012

The films, called "fireflies" and "water", aim to demonstrate how GE s innovative solutions help address China s most pressing environmental and healthcare challenges. The campaign launched with the online film "borrowing the wind" in October. ...

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

to her securing a 350,000 account without pitch, for a new product. Another client, ViiV Healthcare ...

Brand Action Group - an alternative approach

05 Sep 2011 | by Simon Kershaw

the importance of "joined-up thinking". They can be found across a spectrum of sectors - including healthcare ... Healthcare; automotive; travel/leisure; home; financial services. Headcount 60. Key clients ...

Macmillan Cancer Support continues TV push

15 Aug 2011 | by Sara Kimberley

of healthcare environments as well as online. Hilary Cross, director of external affairs at Macmillan Cancer ...

Profile: James O'Shea, marketing director at Maxinutrition

26 May 2011 | by John Reynolds

and consumer healthcare products company GlaxoSmithKline bought the firm for 162m. In Maximuscle, GSK ...

Profile: Doug Bewsher, chief marketing officer at Skype

13 Apr 2011 | by Sarah Shearman

sectors, such as healthcare,' he explains. Building business use is another focus this year. Last week ...

Bupa shifts strategy to promote service range

08 Mar 2011 | by Alex Brownsell

Healthcare provider Bupa is overhauling its marketing strategy to promote a broader range of its...to reappraise Bupa as a 'healthcare partner', offering a range of services to reflect different life stages ...

Digital: Social Media Policy - What's your policy?

17 Nov 2010 | by Peter Hay

. Some companies, particularly in the financial or healthcare sectors, have responded by limiting ...

Waitrose marks 5th anniversary of its Foundation

04 Jun 2010 | by Joe Thomas

to pay for projects such as educational, social and healthcare. Blumenthal first appeared in Waitrose ...

Pharma comms chief warns healthcare PR professionals of social media pitfalls

01 Jun 2010 | by Gemma O'Reilly

The healthcare PR industry is overlooking traditional media outlets in the rush to improve online...Conference in London last week. The one-day conference aimed to address frustrations within the healthcare ... healthcare PROs were too quick to consider online at the expense of traditional outlets. It is easier ... and the independence is what makes it more influential. There is a lot of misinformation about healthcare, and a ...

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