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Jägermeister brings in Clarion Communications after pitch battle

09 Mar 2012 | by John Owens

Global spirits giant Jägermeister has called in Clarion Communications to help build the brand....include social media and online promotion. Gary Freemantle, Clarion Communications CEO, said ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

Communications....my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ... PR plans, not to mention a huge passion for our business.' Splendid Communications CEO Alec ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

19 Apr 2012

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000 Objectives To generate press coverage of Fika and the Skane province To capture data to drive sales leads. Strategy and plan The agency decided to focus on the concept ...

Government warned on reliance on food industry in obesity fight

20 Apr 2012 | by Sara Luker

lifestyles at every single opportunity. McCloy agreed that stronger links with healthcare professionals ...

HIT OR MISS? Giant Tropicana sun rises over Trafalgar Square

25 Jan 2012

maker Tropicana to launch its Brighter Mornings campaign, which is being managed by Freud Communications. ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

and the creation of a cult of Jaffa website and Facebook community. He said: We have a fairly large Facebook community, around 320,000 fans, and we wanted to activate their imagination. Jaffa Cakes is now the fourth ...

Heineken appoints Publicasity for trade press brief

16 May 2012 | by Matt Cartmell

, capability and desire to deliver a fully-integrated trade press and customer communications strategy ...

Kettle Chips on consumer agency hunt

30 Apr 2012 | by Sara Luker

The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...

Smirnoff £1m global consumer brief up for grabs

26 Apr 2012 | by Hannah Crown

PRWeek has learned that the brand has drawn up a shortlist for the brief, which is currently held by consumer agency Splendid Communications. The account is thought to be Splendid's largest deal. It was awarded in 2003 when Splendid was founded and is understood to have helped the agency expand into offices ...

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