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Hayward leaves Welbeck to become Greenlines MD

Greenlines Healthcare Communications has recruited Shandwick Welbeck healthcare director Nigel...Greenlines Healthcare Communications has recruited Shandwick Welbeck healthcare director Nigel ... . Before joining Shandwick earlier this year as associate director in the healthcare division, Hayward ... and has a turnover of pounds 1.2 million, which would have placed it about 15th in PR Week s healthcare ...

Novartis hands Greenlines PR for Alzheimer’s drug

Novartis, the world s fourth- largest pharmaceutical firm, has hired Greenlines Healthcare...Novartis, the world s fourth- largest pharmaceutical firm, has hired Greenlines Healthcare Communications to work on the communications strategy for its Alzheimer s disease treatment Exelon ... . Greenlines will target UK healthcare professionals disseminating clinical data. It will also target ...

Greenlines wins male health education task

Japanese pharmaceutical firm Yamanouchi has appointed Greenlines Healthcare Communications on fees...Japanese pharmaceutical firm Yamanouchi has appointed Greenlines Healthcare Communications ... is published in all the five markets that the agency will work in. Greenlines Healthcare Communications managing director Charlene Bargeron said: Men are notoriously reluctant to visit their GPs ...

Judge and Jury: Why these cancer stories cause more harm than good

director of Greenlines Healthcare Communications....Stories of the success of the drug tamoxifen in treating breast cancer are another example of the press being over eager to report, causing heartache to sufferers, says Charlene Bargeron, managing director of Greenlines Healthcare Communications. The story about stopping the tamoxifen breast ...

HEALTHCARE PR: A day in healthcare PR

Dominic Wake is brand communications manager for Europe's second largest drug maker AstraZeneca ... operating from a specialist communications department. Today, Wake is to hand over responsibility for prostate cancer treatment Casodex to a fellow brand communications manager and have a first meeting ...

Healthcare: Educating GPs

throws up many challenges and opportunities for healthcare PR practitioners, be they in-house at a ... are still far from clear as to its full implications for their working lives. The onus is on healthcare PR specialists to get to grips with the new realities of primary care, and develop communications plans ...

Healthcare: Brand visibility

communications techniques are now becoming increasingly prevalent in the ethical drugs sector. These techniques ... community. This is particularly true when a drug is first licensed or when branded product comes off patent ... used to get a better understanding of the brand,' says Red Door Communications managing director ...

HEALTHCARE: Pharmas face the future

corporate strategy for the coming 11 months. However, its communications team, who cover areas ... and community relations, will be addressing issues that effect the trading environment. These include ... being laid in the UK, for the annual community partnership day, which saw more than 100 employees ...

Healthcare PR: In whose opinion?

Common healthcare PR practice may be about to change. Evidence given to the Health Select ... the subject of much rumination in the healthcare PR sector over the winter months. But it was the comments ... of the select committee's inquiry is due to be published next month, voluntary or enforced changes in healthcare ...

HEALTHCARE PR: Global preference

on other developing world issues, such as healthcare delivery infrastructure. For example, healthcare ... developed countries, as identified by the UN. But Maria Vigneau, Roche's international communications ... to developing countries. Likewise, Merck Co stands as a shining beacon within the healthcare sector, most ...

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