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Healthcare: Publicis snaps up Spanish agency

MADRID/BARCELONA: Publicis has acquired Spanish healthcare marcoms outfit Pharmaconsult Healthcare...The Publicis Healthcare Communications Group (PHCG) held a one-fifth share ownership of the firm, billed as Spain's largest health agency, for 12 years and has now acquired the remaining 80 per cent in a 'multi-million-pound' deal. PHCG's only other presence in the country is via Madrid's ACH y Asociados ...

Healthcare: No-smoking area

for Nicotinell, Red Door Communications represents NiQuitin CQ and Fuel PR handles Nicorette. Cohn & Wolfe has ... and prescription drug Zyban from an ethical-healthcare and NHS-policy perspective. Clearly there is no shortage ... an opportunity and a challenge for PR professionals,' says C&W healthcare account manager Nicole Bell. 'On ...

Ethical Healthcare: Under the microscope

, as their communications are placed under pressure. With pharmas increasingly concerned with corporate governance - doing ... -regulation' there are 'isolated incidents of bad practice'. Fleishman-Hillard UK healthcare head Michael Smeeth agrees, saying ... sophisticated policies.' Such is the sensitivity in this area, Packer Forbes Communications MD Alexa Forbes ...

Healthcare: Biss Lancaster to promote Senokot

. constipationadvice.co.uk. RB has formerly used agencies including Nexus Communications to promote its constipation ...

Healthcare: Sanofi-Aventis in comms revamp

Michel Joly is now deputy V-P comms and V-P brand and scientific communication, reporting to senior V-P of comms Nicole Cranois - the firm's top global PRO. Other fresh appointments include Robert Sebbag, who becomes V-P solidarity mission on access to medicine. One high-profile exit ...

Healthcare: MMC picks up Pfizer drug launch

NEW YORK: Pfizer has awarded the account for a new osteoporosis drug to Marina Maher Communications...MMC is handling all pre-approval communications for Oporia, which is currently under regulatory ... on communicating with women. "We selected them because they brought a solid understanding of market dynamics," he said. MMC executive vice president of healthcare Megan Svenson said this the first time ...

Healthcare: Prager to lead AZ comms in the UK

Anglo-Swedish drugs giant AstraZeneca has promoted David Prager to the role of communications

Healthcare: GSK selects Clew and Virgo for Cervarix job

GlaxoSmithKline has called in Clew Communications and Virgo Health PR as its first agencies behind...Clew is handling consumer comms, while Virgo is to target healthcare professionals for the drug - touted as a potential blockbuster. Cohn & Wolfe, Ketchum, Athena Medical PR, Beattie Media and The Red ... spokesman. A launch date has not yet been decided. Healthcare feature, p23. ...

Healthcare: Resolute aids launch of Mentor's Puragen

Resolute Communications is handling the pan-European launch of dermal-filler product Puragen - used

Healthcare: Virgo Health adds three comms staff

Virgo Health PR has bolstered its ranks with the hire of Lisa Rodwell as an account director across its OTC/consumer health business. Rodwell joins from Munro & Forster Communications, where she promoted brands such as Pfizer Consumer Healthcare's Listerine, Benadryl and Benylin. She will work ...

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