Healthcare PR - May 2010
20 May 2010 | by Claire Murphy
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
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As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
How hospitals' PR teams have fought back against C-Difficile. Plus - the challenge of reaching doctors online
and TLG invited a collection of in-house communications directors, and observers, to give their insights.
Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage
by Secretary of State for Communities and Local Government Eric Pickles while often lobbying for the survival
Agency directors discuss how communications work in the regions can be better value but just as creative as campaigns created in London. ...