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Letter - PR is about much more than media..

programme, be it audit, opinion leader development, e-comms, meetings or events. The Healthcare Communications Association has recently made available free to all its members an online Interactive Evaluation ... standard evaluation. Carys Thomas Ampofo, director, Ash Healthcare. ...

There is more to CSR than community work

should abandon writing as though 'CSR' and 'community involvement' are interchangeable phrases....They are not. It s like saying Manchester United equals the Premiership . Community involvement does not, by itself, constitute a CSR strategy. Whether you call it corporate social responsibility, responsible business or just good business, it s an agenda that involves a long list ...

OPINION: Print still paramount for communication

in the UK and there is a simple message for communicators: print is paramount in getting across the right messages. Individual communicators will make up their own minds about how much weight to give ... pickings for the communicator. The publicity story that includes good still pictures translates straight ...

Alex Aiken: We are at heart of community effort

The role of local government communicators just got harder – and more satisfying. The Government...So communicators are at the heart of the agenda to rebuild confidence in local government, use ‘wellbeing’ powers and engage the community in shaping their locality. Local government minister Phil ... communicators working together to promote their locality. This is a fundamental change to our work for two ...

From our readers - Communication starts at the top

Asked how leaders should communicate with remote staff working up poles and down holes, a participant responded: 'It's the leaders who are remote, not the workers. Communication needs to start with their needs.' It's at the front line that the money gets made. Colette Hill , chairman, CH ...

John Shewell: Why good communication can be disruptive

the organisation s websites bringing it to a standstill. This is classic disruptive communications where activists disrupt the usual flow of communications between organisations, media and audience to get heard ... landscape. Therefore, to be effective, communications need to disrupt the pattern. Within the letter ...

OPINION: Communicate better ’cos we’re watching

to act in response. Good communications and strong customer-service values must be central to service ... ll be in touch. Robin Banerji is head of communications, Commission for Social Care Inspection ...

Peter Holt: Communicating with the Trip Advisor generation

and influencing citizen to citizen communications. We'd best all get used to it. ...

David Singleton: The long and short of political communications

Four weeks ago, this magazine reported American pollster Stan Greenberg's sage advice to the Labour Party ahead of the general election.

Alex Aiken: It is time to make digital communications central to campaign objectives

The news that the Department for Communities is to 'go digital' should focus all public service...to communications. In hindsight 2010 will be seen as a landmark year for local public service communications ... ' 'localism', means that we have to recalibrate our communications towards neighbourhoods and communities ... . The objectives that communicators have to deliver against are changing. The absolute focus has ...

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