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FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more

, Consolidated Communications managing director, Alistair Gornall, whose agency has been offering a range ... for business-to-business communications. Currently, his agency handles 50 per cent of Virgin Direct s press ... . Will Whitehorn, Virgin Management director of corporate communications says: What we have done is very like ...

EDITORIAL: Time for consumer relations review

will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has...Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy will no doubt ruffle a few feathers in the world of healthcare PR. DTC is the current buzzword and there has been a dramatic rise sector-wide in disease awareness work in particular. However, Kinetic Public ...

Consolidated makes its direct move with Chattey

Integrated PR company Consolidated Communications is moving into direct marketing....Integrated PR company Consolidated Communications is moving into direct marketing. The agency has appointed former Leo Burnett Direct account director Mike Chattey to its board. Chattey, 36, arrived this week to head a team of three agency staff. At first Chattey will work ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

While large integrated marketing agencies like Joshua, part of the Grey Communications Group...While large integrated marketing agencies like Joshua, part of the Grey Communications Group, or Interpublic s outfit Interfocus, bill themselves as multi-discipline communication companies, PR is rarely ... Company and Saatchi and Saatchi Business Communications launched a joint attempt to buck the trend ...

Jacobson joins Digital’s board

board level communications director....first board level communications director. Jacobson, who joined the company last week, will be responsible for all aspects of Digital s external and internal communications in the UK and Ireland ... branding programmes. Previously European communications manager for computer chip manufacturer ...

Moyse agency Kinetic PR set to specialise in DTC

way of communicating with the public. Moyse left H&K in August 1999, after 13 years ... and Pepsi. She also has four years experience in healthcare PR. 'I will be consulting personally,' she ...

PR EUROPE: DUSSELDORF - Schoeps heads Euro RSCG

and marketing communications for Lufthansa, starts on 1 March. He succeeds Andreas Danyliuk, who is leaving...Euro RSCG, the PR, direct marketing and advertising group, has named Gerhard Schoeps as its new chairman and chief executive in Germany. Schoeps, who was previously vice-president of brand management and marketing communications for Lufthansa, starts on 1 March. He succeeds Andreas Danyliuk, who is leaving ...

PR EUROPE: MILAN - Business Press plans to expand

communications. Managing director Diego Biasi said that it was still unclear what form the new entity would...Hi-tech agency Business Press is to set up a new division or sister company to deal with marketing communications. Managing director Diego Biasi said that it was still unclear what form the new entity would take, but confirmed that it would be up and running by September. He added that although ...

Editorial: Lead role for PR in play for BBC fees

, but it is the structure of the consortium that is groundbreaking. For once, communications has been built ... on the communications challenges posed by the privatisation of licence fee collection. These are not inconsiderable ... with this marriage of administrative, technological and communications roles - whether the bid is successful ...

Sky picks new publicity head

spell as a director at Shine Communications after being made redundant from United in a costs review ... was corporate communications head. He described the Sky job as the kind of thing you could not walk away ... to corporate communications director Tim Allan, who is leaving to study for an MBA. ...

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