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Pharma comms chief warns healthcare PR professionals of social media pitfalls

The healthcare PR industry is overlooking traditional media outlets in the rush to improve online...in covering. Also at the Engaging Compliant: Healthcare Communications conference, Prescription Medicines ... Novartis Vaccines Diagnostics director of communications Jo Taylor was speaking at a PRWeek Conference in London last week. The one-day conference aimed to address frustrations within the healthcare ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

The consumer healthcare communicator has discussed what a hung parliament could mean for the healthcare PR industry. In the piece, Hickey said: One thing we do know is that the Liberal Democrats have ... the manifestos and analysing the key healthcare speeches and hustings, all three main parties agree that more ...

Mark Pinsent Shine Communications: The year of the network

around common interests and issues. For businesses, creating communities of customers around ... hunting video. What next for them? This is a big challenge for marketers. When bringing communities ... Pinsent is head of social media at Shine Communications ...

Introducing the Future 5

PRWeek has teamed up with Octopus Communications to identify the five comms trends about which...Communications to ask you, our readers, to tell us about your most innovative, forward-thinking campaigns. Once ... Group Jon Lonsdale, MD, Octopus Communications Giles Andrews, MD, Zopa.com Click here for more ... Sponsorship is not a new idea, acknowledges Jon Lonsdale, MD of Octopus Communications: 'But it has changed ...

Hack/flack job swap: Trading places

Magee and Bite Communications'. Mat Gazeley found out....features editor Kate Magee discarded her deadlines to go behind the scenes at Bite Communications ... 's future positioning. We had an interesting discussion about how to communicate changes internally ... , Deputy MD, Bite Communications Kate was a welcome addition to Bite, albeit only for a week. After a ...

29 under 29: Not the usual suspects

BOSE, 26 - Account director, Lansons Communications Bose's achievements would not look out ... . KATY POGSON, 29 - Associate director, Red Door Communications In May, Pogson became ... to her securing a 350,000 account without pitch, for a new product. Another client, ViiV Healthcare ...

Digital: Social Media Policy - What's your policy?

. Some companies, particularly in the financial or healthcare sectors, have responded by limiting ...

Video: PRWeek Awards 2011: Alastair Campbell apologises to the PR industry for 'spin doctor' label

Campbell was hosting the 25th PRWeek Awards - the PR industry's 'Oscars' - which took place at Grosvenor House on London's Park Lane last week. Also on the video, Blackpool FC manager Ian Holloway talks about winning the Communicator of the Year gong, and John Doe's founder Rana Reeves on taking home ...

AMEC pledges to replace AVE with new measurement tool in six months

Barry Leggetter, executive director of the International Association for Measurement and Evaluation of Communication (AMEC), told PR Week: 'We need to take responsibility to replace it (AVE). We're very bullish about that and we will make it happen in the next six months.' At the second European ...

VIDEO: NSPCC and PRWeek unveil The Big Idea

There is a turf war for communications ideas. And every type of agency - from advertising, to media, to PR - believes they are best-equipped to provide the kind of genre-busting solutions ... how well different agencies can respond to a client's need for a strong, media-neutral communications ...

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