Search results for Healthcare comms

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How should Twitter spoof accounts be dealt with?

04 Nov 2011 | by Lynsey Barber

"Have a better comms plan. Spoof accounts crop up when you are not doing something you should. I've seen spoof accounts disappear once the spoofed account starts sharing more information in a more personal way." Matt Bostrom, APCO Worldwide . "I would approach the spoofer ...

The perfect comms mix

11 Oct 2011

.murphy@haymarket.com Integrated communications, at its heart, recognises the potential power of aligned comms through multiple ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

11 Oct 2011 | by Will Orr, British Gas

campaigning is not simply about blowing a series of identikit messages through every conceivable comms channel ... to comms with a strong, interdependent architecture. You can't strike up a successful integrated ... , we used direct comms and PR to create the 'We're Listening' campaign. It acknowledged that customers ...

Clare Harbord, Heathrow Airport: Making the case

11 Oct 2011 | by Clare Harbord, Heathrow Airport

Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow..... Engaging, integrated comms can play an important role in restoring that pride and confidence ... story across all our channels and audiences. Clear parallels I came from government comms ... opposite). Operational challenges A key comms challenge is to show that we can run Heathrow well ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon

comms is a sad affair. No consumer puts themselves in a silo designed to receive channel-specific comms ... side for PR to sit in the comms department. Public affairs is in the government and/or legal affairs department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ...

Marco Forato, Unum: Integration and education

11 Oct 2011 | by Marco Forato, Unum

realised that our comms challenge required a bigger solution. Just one in ten employees has income ... internal comms, website management and external adviser marketing comms is delivered by a new marketing ...

Emma Flack, Unilever: A recipe for good health

11 Oct 2011 | by Emma Flack, Unilever

and external comms worked hand-in-hand with brand and marketing teams and catering partners to plan, execute ... . Effective external comms created a virtuous circle. Sustained media engagement across national, regional ... 'll continue to share the learnings as we go. Emma Flack is comms director at Unilever UK and Ireland ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

11 Oct 2011 | by Liz Bales, Industry Trust

, the industry sought an umbrella approach to comms, where creative materials could speak to audiences on behalf ... Up to 2007 the audiovisual industry's anti-piracy comms were focused on illegality, with a ...

Stephen Noakes, Halifax: How PR drives the debate

11 Oct 2011 | by Stephen Noakes, Halifax

of getting on the ladder within the next five years. PR led the comms campaign. Virtually every national ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

11 Oct 2011 | by Fiona Joyce, Blue Rubicon

, improved respect for the different expertise around the integrated comms table. Blue Rubicon was founded ...

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