16 Feb 2012
| by John Owens
+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
London. This enabled the comms team to share ideas and knowledge and pass information across territories ...
21 Oct 2011
| by Samantha Edwards
Bayer Healthcare launched Sativex, the first cannabis-based medicine, in the UK in June 2010...Campaign Sativex launch Client Bayer Healthcare PR team Liberation Communications Timescale May 2010 Budget Less than 100,000
This was the first medication to alleviate such symptoms ...
, so it is sometimes difficult to judge what makes a good or bad comms job.
If the product ...
06 Oct 2011
| by Samantha Edwards
NRC to implement an effective crisis comms strategy that would complement the ongoing investigation ...
an investigation to ensure it was safe for racing to resume. HRSM held a crisis comms meeting where key messages ...
an acknowledgement of messages and support.
Measurement and evaluation
The crisis comms work resulted in 50 ...
29 Sep 2011
| by Kate Magee
for a PRWeek Award.
SECOND OPINION
Richard Knight, Director, Mettle, and comms director ...
22 Sep 2011
. The campaign positioned Bupa as a healthcare partner to consumers rather than a service provider....the external campaign before launch
To explain to staff what the phrase 'healthcare partner' meant ...
campaigns, showing how they were already 'healthcare partners' for customers.
Employees were asked ...
across the business. Bupa's MD of group development said it was the best internal comms campaign he has ...
22 Sep 2011
| by Lizzie Pook
Robert Young Antiques hired art comms specialist Gong Muse to promote its exhibition of works
. It includes best practice and guidance on all aspects of PR, from writing a comms strategy, to conducting a ...
, they will be satisfied and produce their best work. Shine provides private healthcare, share ownership and performance ...
development reviews every six months, private healthcare and bonuses. But it also provides company iPhones ...
22 Sep 2011
| by Lizzie Pook
. With social media an integral part of ABTA's comms for the first time, people were encouraged to support ...
/press officer through to director or head of comms. For a more detailed breakdown of results click here ...
04 Aug 2011
Cardiff University professor Julie Williams' research uncovered five new genes, helping pinpoint what is going wrong in the brains of Alzheimer's sufferers. The university's PR team wanted to secure worldwide coverage of her findings.