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Danny Rogers: Maude's comms plan may be too austere

This week, further details emerged of the Government's new approach to its comms campaigns after...of government comms Jenny Grey - have been caught between a rock and a hard place. On the one hand Downing Street is determined to slash costs on such comms, having slammed 'wasteful spend' under the previous ... back on, slightly and tentatively. What followed was a complex set of charts describing new comms ...

Ian Monk: Mandelson shines a light on spin

This week it heard Lord Mandelson noting the press' 'trust in what they are being told is the truth has deteriorated' since he became Labour's director of comms in 1985. Cue howls of derision ... . Thank heavens for the PR business that all parties will need expert comms teams to put their spin on His ...

John Woodcock: Coalition needs to address basics

to growth. Deep down, the pair are canny enough to know that any government comms drive cannot defy ... comms team, but anyone who seeks to fill his shoes should realise there will be little they can do until ...

George Eustice: We must prepare for euro break-up

It is easy to deliver effective comms around issues over which you have control. But the big

Danny Rogers: Conscience is vital for PR professionals

is essentially a malign discipline. There are equally as many examples where professional comms advice has made ... transparent and accountable. If comms professionals can drive this agenda and turn it into an opportunity ...

Ian Monk: Olympic team is beating the odds

Through superb use of new and social media, the Olympic comms team has built up a fan base of millions, taking its invariably positive news feed direct from the organisers. Meanwhile, the independent print, online and broadcast media retain their objective focus. They highlight the fact that the home ...

Alex Aiken: Memo to the new leader - the communication challenges we face

of comms and strategy at Westminster City Council. ...

Danny Rogers: Industry can drive comms ethics debate

ask? Well, corporate comms strategy is often predicated on shareholder value. But if this value - quite apart from social justice - is failing to be delivered, then comms professionals must look ... ethical firms have a powerful narrative, a personality, a comms edge. This is a concept comms ...

Danny Rogers: Improving diversity is next step for industry

be a benefit to the comms sector. And of course the BME community is a powerful and growing consumer ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

wrong in these big companies if the comms professionals have found it impossible to get that message ...

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