Healthcare: Doctors favour journals above reps for med info
12 Aug 2005 | by Ian Hall
Medical journals are more important sources of information to doctors than sponsored meetings and company reps, according to a poll.
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that comms is anathema, preferring to focus on the finer points of CR reporting - a tendency only exacerbated ...
Medical journals are more important sources of information to doctors than sponsored meetings and company reps, according to a poll.
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...
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