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Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

18 Jun 2004 | by Donna Werbner

Campaign: There's Something Scary in the Dairy Client: Greenpeace PR team: In-house Timescale: Ongoing from February 2004 Budget: Undisclosed When Greenpeace discovered Sainsbury's sourced its own ... Greenpeace first assembled a herd of 70 pantomime cows to invade Sainsbury's stores across the country ...

THE BIG QUESTION: How would you market whale meat to reluctant UK consumers?

03 Aug 2001

for the moratorium on whaling and back Greenpeace and its lobbying of the International Whaling Commission for a ...

MEDIA: What The Papers Say - Monsanto GM halt could be a false dawn

15 Oct 1999 | by STEPHEN ARMSTRONG

s broadcast to the Greenpeace Business Conference in London and an open letter to the Rockefeller Foundation ...

Editorial: Brute force isn’t the way to win.

27 Jun 1997 | by By EUGENE BACOT.

their concerns. When Greenpeace forced Shell to turn the Brent Spar platform around and abandon plans ...

Corporate Reputation: Tarnished image is Golden Arches’ prize -

27 Jun 1997 | by By FRANCES LEE.

by their organisation London Greenpeace. The case was billed as Goliath against David. A dollars 31billion a year ...

FOCUS: CRISIS TRAINING - Making a molehill out of a mountain/Unexpected crises needn’t spell corporate disaster if staff are properly trained to remain in control

23 May 1997 | by REBECCA DOWMAN

painted a much rosier picture of Greenpeace than of its adversary Shell. Agencies must also ...

 

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