INTERNATIONAL: Amway chooses Adamson for Brussels lobbying
07 May 1999 | by MAGGIE BROWN
BRUSSELS: Adamson BSMG has won a five-way pitch to handle EU public affairs for direct selling company Amway.
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BORDER LINES: HONG KONG - Hoffman grabs global think3 PR
09 Jul 1999 | by MAGGIE BROWN
Hi-tech PR firm The Hoffman Agency has signed computer aided design software company think3 as its first global client, with fees in the Asia-Pacific region of around pounds 200,000. The specialist announced the opening of its Hong Kong office this month, which will be headed by Michelle Herman. Think3,...
FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification
15 May 1998 | by MARY COWLETT
at the London premiere of Quentin Tarantino s latest film Jackie Brown. But all marketing activities follow ...
CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin...Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin and tonic to counter a decline in Gordon s share of the drinks market, attributed to the unappetising way ... to support the Perfect Serve campaign by illustrating how to make a Gordon s and tonic. The ad aimed ...
Focus: Handling and Distribution - Achieving effective postal strikes
21 Feb 1997 | by DANNY ROGERS
alcoholic drinks should be served cold. For this reason when Lexis launched Gordon and Schweppes - a ...
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