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David Baker, Action Global Communications: A genuine cultural centre

01 Dec 2008 | by David Baker, Action Global Communications

- an essential ingredient in Abu Dhabi becoming a global cultural hub. VIEWS IN BRIEF - Which Middle East ... . It will govern Abu Dhabi's growth over the next 20 years. David Baker is general manager of Action Global ...

Global adventure

07 Sep 2007

Sustainable travel company G.A.P Adventures has hired Mulberry Marketing Communications for a wide-ranging international PR campaign.

Global rejig creates comms opportunity

03 Oct 2008 | by Cathy Wallace

Global Radio is set for the biggest rebranding exercise in commercial radio history. The owner...networks based on standalone brands Classic FM, XFM, Gold and LBC will make up the seven pillars of Global ... financial driver - so they can demonstrate greater value to more advertisers.' Six months ago, Global took ... of Capital Radio, for 375m. Matt Bourn, MD of Braben PR, says the rebrand of Global, which follows Bauer ...

Nordic clothing firm in global bid

29 Sep 2005

Norwegian outdoor clothing brand Helly Hansen has hired Hill & Knowlton to manage its global PR.

Nestle holds global pitch for non-confectionery business

17 Feb 2011 | by Matt Cartmell

Nestle is kicking off a global shake-up of PR agency arrangements, with numerous brands likely...PRWeek has learned that the Swiss-based multinational is undergoing a global pitch for its non-confectionery business. While Nestle is best known for confectionery - handled in the UK by Frank PR - it also ... .' The pitch process follows the appointment of Janet Voute as global head of public affairs. ...

Danny Rogers: Emerging markets offer global incentives

17 Feb 2011 | by Danny Rogers

an encouraging picture for the global PR sector....-growth countries. The ICCO survey concurred. Ninety per cent of global agency heads pointed to digital comms ... offer truly global solutions to big corporates in this respect will be the ultimate winners in 2011. And, of course, such global growth is uneven. While these trends certainly apply in the mature markets ...

IKEA hires Borkowski for global brand campaign

19 Sep 2007 | by Kate Magee and David Quainton

IKEA has brought in Borkowski to help reassert its retail credentials with a global brand campaign.

Eurosport creates senior global comms position

07 Feb 2007 | by Kate Magee

created top global comms role....created to co- ordinate a more global overview of the Eurosport communication strategy. He added: Amy ...

Tonic Life grabs Dettol global job

01 Jun 2006 | by Ian Hall

Reckitt Benckiser is to use Tonic Life Communications to handle a global campaign for its germ...The campaign’s ambitious aim is to ‘improve good hygiene practice around the world’. Tonic will work with global hygiene experts. As well as Europe, the campaign will include activity in the US, Asia and Africa. Tonic will work with its own affiliates or Reckitt’s in-country agencies. Separately ...

Diageo prepares global drive for Johnnie Walker

08 Dec 2005 | by Ian Hall

After a two-year lull in PR spend on the whisky, Diageo is seeking to sustain annual global brand sales growth of 12 per cent by recruiting an agency for a major global consumer campaign. Its move comes as rival Pernod Ricard, which has bought Allied Domecq, steps up global marketing behind its ...

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