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Magnum creates ice cool Facebook page

10 Nov 2011 | by Joe Lepper

Unilever tasked GolinHarris with creating a global social media presence for its brand Magnum....a global social media presence. This was seen as crucial to reaching the brand's target audience ... were too disparate and failed to engage audiences. A global social media presence was also needed ... To create the first global social media strategy for Magnum To attract one million fans on Facebook ...

Food and drink - J&B gets the party started in Cape Town

10 Nov 2011

Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South

Sport: PowerPlay Golf swings into action

18 Aug 2011 | by Lizzie Pook

Markettiers4dc was hired to maximise broadcast coverage of the global launch of PowerPlay Golf...Campaign Launch of PowerPlay Golf Client PowerPlay Golf PR team Markettiers4dc Timescale April 2011 Budget 55,000 OBJECTIVES To get broadcast coverage of the global launch ... . RESULTS In the first four minutes, the global launch received 100,000 online viewers, far surpassing ...

Campaigns: Maritime - Shipping industry targets the pirates

11 Aug 2011 | by Jenny Cornish

releases to global media about death tolls and the state of the maritime industry, and set up interviews with media, including a Reuters interview. RMS also produced and ran a global ad campaign, with a separate ... few weeks, 10,000 letters had been dispatched and returned from key global political leaders ...

Food & Drink: Welsh whisky is a tot in a big world

24 Mar 2010 | by Cathy Wallace

all PR efforts into a Christmas social media campaign to engage directly with global whisky fans ... of Penderyn on Twitter, blogs and social media sites increased dramatically from a global audience. Results ...

Technology: IT manifesto to make Britain tech-savvy

09 Dec 2009 | by Cathy Wallace

Client: Micro Focus PR team: Brands2Life Timescale: July-August 2009 Budget: Less than 50,000 Software company Micro Focus wanted to build awareness of the need to help UK-based IT companies grow into global players, and to advise politicians on how this could be achieved. OBJECTIVES - To secure UK ...

Voluntary sector - Diary puts the word out for Christian Aid

19 Aug 2010 | by Cathy Wallace

Client: Christian Aid PR team: John Doe Timescale: May-June 2010 Budget: 40,000 John Doe was charged with helping Ctrl.Alt.Shift - a Christian Aid youth project -to raise awareness about key campaigns. Objectives - To explore the issue of conflict and its effect on global development ...

Voluntary sector: Thrombosis charity flags up clot risk

04 Aug 2011 | by Jenny Cornish

at the inaugural meeting of the Global VTE Prevention Forum in Kyoto, Japan, in July 2011, where Lifeblood's campaign success was deemed to be the 'global trailblazer' in raising patient and professional awareness ...

Reputation Survey: Beer brands - Stella Artois sends out mixed messages

21 Oct 2011 | by Samantha Edwards

,000 members of the public conducted by global research agency OnePoll HOW I SEE IT Laura Weston ...

Reputation Survey: Car brands - The force remains with Volkswagen

21 Jul 2011 | by Kate Magee

. Survey of 2,000 members of the public conducted by global research agency OnePoll HOW I SEE ...

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