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PR industry attacks Digital Economy Act as a 'step in the wrong direction'

. Carroll said: 'The Act could affect the technology sector in terms of clients. If I were running a global ...

BP responds to sustained criticism over media handling of oil spill

number of gaffes and failing to position BP as a multi-national firm. Cohn Wolfe global head ...

Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control

months alone, we have worked on global intranets, multifaceted online crisis and issues management ...

Gareth Davies, MS&L - Look back to see the future

of our global clients exemplified our thinking. Here was a company that wanted to make a big jump ...

Ricky Vazquez, Ogilvy PR - A question of measurement

of broadcast and online video content via the SMR, ensuring the story reached a global audience in a cost ...

Measurement: What next for measurement?

In June this year, the first ever global standard for measurement was created at the second European Summit on Measurement in Barcelona. The leaders of five global professional measurement and evaluation bodies - AMEC, Global Alliance, IPR Measurement Commission, PRSA and ICCO - and 190 delegates from ...

29 under 29: Not the usual suspects

as a trusted adviser to senior leaders and the global comms function. HENRY GOODWIN, 28 - Head ... directly to a Kingfisher retail board director. He heads the global public affairs function ... the Microsoft Global Marketing Excellence award, which helped raise the profile of PR internally, and set up a ...

Graham Lancaster, Euro RSCG Biss Lancaster: The best job in the world

think of all the opportunities that open for us in PR to 'own' digital, shape opinions and grow global ...

Profile: Ailana Kamelmacher, founder, Story PR

was instrumental in growing the brand from a 3m, 20-staff business to the 100m-plus global behemoth it is today ...

Acquisitions: Seal the deal

been quiet thanks to the recession and the big global networks such as Omnicom and WPP have been ...

 

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