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For many companies, the key question is no longer whether to have a global public relations...For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why ...
Unilever tasked GolinHarris with creating a global social media presence for its brand Magnum....a global social media presence. This was seen as crucial to reaching the brand's target audience ... were too disparate and failed to engage audiences. A global social media presence was also needed ... To create the first global social media strategy for Magnum To attract one million fans on Facebook ...
Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South
Markettiers4dc was hired to maximise broadcast coverage of the global launch of PowerPlay Golf...Campaign Launch of PowerPlay Golf Client PowerPlay Golf PR team Markettiers4dc Timescale April 2011 Budget 55,000 OBJECTIVES To get broadcast coverage of the global launch ... . RESULTS In the first four minutes, the global launch received 100,000 online viewers, far surpassing ...
releases to global media about death tolls and the state of the maritime industry, and set up interviews with media, including a Reuters interview. RMS also produced and ran a global ad campaign, with a separate ... few weeks, 10,000 letters had been dispatched and returned from key global political leaders ...
, was rather small. Although 43 per cent said fast-food firms such as global event partners Coca ... . Survey of 2,086 members of the public conducted by global research agency OnePoll HOW I SEE IT NICK ... global brands and the Olympic Games. With nine out of ten consumers saying they would not buy a ...
all PR efforts into a Christmas social media campaign to engage directly with global whisky fans ... of Penderyn on Twitter, blogs and social media sites increased dramatically from a global audience. Results ...
Campaign Gladvertising: Launching 3M|GTG to the World Client 3M|GTG PR team M C Saatchi PR Timescale February-May 2011 Budget 100,000 Global technology firm 3M asked M C ... -Packard invited 3M|GTG to speak at its global innovation seminar about the firm s products. ...
million views and was the most discussed global autos and vehicles video on YouTube during launch week ...
Client: Micro Focus PR team: Brands2Life Timescale: July-August 2009 Budget: Less than 50,000 Software company Micro Focus wanted to build awareness of the need to help UK-based IT companies grow into global players, and to advise politicians on how this could be achieved. OBJECTIVES - To secure UK ...
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