Ian Monk: A landmark year for Brand Britain
12 Jan 2012 | by Ian Monk
Jubilee will provide a global showcase for Brand Britain - if we can at least agree that we are Britain
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to a survey this week by global PR network Ketchum.
Jubilee will provide a global showcase for Brand Britain - if we can at least agree that we are Britain
into truly pan-global operations or remain fleet-footed niche players. The same logic arguably applies ... drops in share price recently. The sheer scale of global marcoms businesses like WPP have protected ... that have high fixed costs, but operate on a scale that cannot be called truly global. Many practitioners ...
an undisputed global centre of comms expertise, but this position owes a great deal to London's reputation as the global media capital. If the power and influence of the UK media diminishes, does not the argument hold that the UK comms industry also takes a hit to its own global standing and claims of influence? What ...
of global corporate culture. No doubt there will be much unfavourable comment on the money that flows ...
of unfairness that has pervaded since the financial collapse and global recession. His people will see the same ...
, a story that alerted global media and Amnesty International. The fact is controversy and crises ...
since dropped among more enlightened global corporations such as Unilever. CEO Paul Polman - who last ...
already large portfolio of global marcoms brands. This is an optimistic premium model that has so far ...
of bridging the gap between our team and what is a huge global audience and huge demand'. The subtext ...