From the editor - Global business could offset recession
01 Aug 2008 | by Danny Rogers, danny.rogers@haymarket.com
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consultancies. But is the global industry doing enough to encourage and facilitate this? One still senses ...
become a global business. Make sure you attend PR Global, PRWeek's international reputation management ...
Hill Knowlton chairman and CEO Paul Taaffe is optimistic that strong growth in the global communications industry can continue, but warns that it could be scuppered by senior talent shortages. In this week s ViewPoint podcast Taaffe says PR is out performing other disciplines such as advertising. He ...
Even a glance at this week’s European/global report gives us an appreciation of what a genuinely...and clients. There is a strong feeling that the power base in the global PR market continues to shift away ... jeopar dise overall global growth. The smart groups should now have spread their businesses so broadly ... agencies were getting closer to the marketing directors and chief executives of global brands, now ...
, there were more encouraging words from those at the tiller of the global PR consultancy business.
question as to whether potential start-ups could compete in what is an increasingly global PR market, particularly in the corporate and financial area. On this theme, we are likely to see the truly global PR networks thrive during 2010. Many global brands are looking to rationalise their PR rosters and renegotiate ...
crucial battle for 'hearts and minds' should first be fought not on the global stage but in government ...