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City & Corporate: Maitland handed global task by Newstate

in Maitland to boost its global profile.

Global PR: National branding - Reputation of a nation

Countries are turning to PR to revive their global reputations. Arun Sudhaman and Kate Magee ask...counsel. But can a PR agency really rescue a country from global condemnation or obscurity? The value ... MS L and Dow Jones Insight to its global comms effort as the 2010 World Cup approaches. All ... recognise it as propaganda.' But changing global perceptions is a difficult challenge. Stereotypes ...

City & Corporate: Global electrics brief for Hudson Sandler

Hudson Sandler has picked up a global electronics firm on the brink of entering the FTSE 250

Healthcare: Red Door to handle global hepatitis drive

Red Door has been asked to raise awareness of chronic viral hepatitis B and C through a global programme of events and activities. For the past three years, the WHA has worked with Fleishman ... to co-ordinate a global day involving 193 World Health Organization member countries is a challenge ...

Danny Rogers: Some reasons for optimism in global PR

, importantly, these cuts are now on a global scale. The Red Consultancy lost about 22 per cent of annual ... , but anyone operating on a truly global scale has more cause for optimism. ...

Global: Ruder Finn called in for US fashion brief

-tier' print, broadcast and online media outlets in the US, said Louise Harris, the agency's chief global ...

Profile: Richard Edelman, president and global CEO, Edelman

In Davos, the annual mountaintop pow-wow of the global elite, the 52-year-old will, inevitably, be sitting on panels discussing topics such as blogging. Edelman is probably the best-known PR blogger there is, a status partially gained inadvertently via controversy. His criticisms on his blog of the Bush ...

CAMPAIGN: National Geographic Kids is a global hit

Last year, Attic Media (a company that publishes magazines on a range of subjects, including football) gained the rights to publish a junior version of National Geographic magazine.

Campaign: Stilton 'perfume' drives global sales of cheese

In 2006, the Stilton Cheese Makers Association (SCMA) asked its retained PR agency, Brazen, to promote the product outside the festive season.

Blackpool hits jackpot in global poker contest -Consumer

Campaign: World's first million-dollar Freeroll online poker tournament Client: ParadisePoker.com PR team: Hill Knowlton Timescale: August-September 2005 Budget: £10,000-£20,000 This summer ParadisePoker.com aimed to position itself as a leader in the online gaming market, and establish a reputation...

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