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Sport: Betfair scores with Man U web Q&A

Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official...Campaign: Betfair presents Manchester United live Client: Betfair PR team: Synergy Sponsorship Timescale: January 2012 Budget: 24,000 Objectives To engage online with United fans and the global football community To highlight Betfair's link with the club ...

Tourism: Iceland opens doors to the 'enlightened'

global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010

The Office Edelman: Edelman works boutique chic

The makeover took place in 2008 as Edelman, Spook and JCPR moved in together. Phillips says the theme was 'British eccentricity with a global accent', adding that the aim was to design a space 'for the conversation economy to flourish'.He believes the space has increased productivity. 'Putting the digital guys ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Consumer: Land Rover evokes interest in young

produced so far. The car manufacturer asked The Brooklyn Brothers to create a global campaign ahead ... , not in column inches. The agency has followed the principle of global campaigns, which is to develop a ...

Agency ownership: Public Vs Private

larger, global business. Huntsworth Group CEO Lord Chadlington says: 'You have either got to be a very ... to launch a completely new brand on a global basis and have been hammered by the stock market. 'But I ...

Fiona Thorne: Loving life at the coalface

with steel and straight talking, and Sue Garrard, now global head of PR at Unilever. She taught me ...

CSR: Scotland assured of a golden future

globally. Among those to cover issues such as the environmental concessions Scotgold had made were ...

 

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