Tourism: Iceland opens doors to the 'enlightened'
03 May 2012 | by John Owens
global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010
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Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official...Campaign: Betfair presents Manchester United live Client: Betfair PR team: Synergy Sponsorship Timescale: January 2012 Budget: 24,000 Objectives To engage online with United fans and the global football community To highlight Betfair's link with the club ...
global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010
The makeover took place in 2008 as Edelman, Spook and JCPR moved in together. Phillips says the theme was 'British eccentricity with a global accent', adding that the aim was to design a space 'for the conversation economy to flourish'.He believes the space has increased productivity. 'Putting the digital guys ...
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
produced so far. The car manufacturer asked The Brooklyn Brothers to create a global campaign ahead ... , not in column inches. The agency has followed the principle of global campaigns, which is to develop a ...
larger, global business. Huntsworth Group CEO Lord Chadlington says: 'You have either got to be a very ... to launch a completely new brand on a global basis and have been hammered by the stock market. 'But I ...
with steel and straight talking, and Sue Garrard, now global head of PR at Unilever. She taught me ...
globally. Among those to cover issues such as the environmental concessions Scotgold had made were ...