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- 2004 (1)
News Analysis: eBay builds PR to safeguard name
07 May 2004
The rise and rise of eBay is described by one marketer as an 'incredible phenomenon'. Without a well-defined brand or mass-produced goods, it personifies its category as much as Hoover, Sellotape or Jeep. The global site has its metaphorical heels firmly dug into the internet auction marketplace ...
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