Media Analysis: Slimming titles battle for readers
28 May 2004
do PROs do wrong when they try to sell in a story? Weight Watchers benefits from its global brand ...
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Media Analysis: Making the media a talking point
24 Sep 2004
The wide coverage gained by marketing powerhouse WPP's takeover of Grey Global Group shows ... and cover what happens globally. What will the format be? Each show covers key stories, but the critical ... . It will cover the week's big media story, take a global perspective and look at the big domestic issues ...
Media Analysis: Getting stories on the newswires
21 Jan 2005
the globally recognised Associated Press. The Red Consultancy joint MD Andrew Baiden says coverage on the major ...
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