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CONSUMER: Drinks company Beam Global has switched the accounts for its Courvoisier and Maker's Mark
CINCINATTI: The joint venture being created by Coca-Cola and Procter & Gamble faces over six months of regulatory review before it is likely to begin operating and assessing PR needs. Coke and P&G last week announced the formation of the company. Each firm will own half of the venture, which...
DENVER: The American Sheep Industry Association and the American Lamb Council launched their campaign to revitalise the US lamb industry last week. The US agriculture ministry has given the bodies more than pounds 1m for a campaign to reinvigorate demand. It is being overseen by BSMG Worldwide.
NEW YORK: Estee Lauder has revamped its internal PR team, appointing Janet Bartucci as vice-president of global communications, Bari Seiden as second V-P of global comms and Jennifer Mann as executive director of global communications. The team report to senior V-P Sally Susman. ...
PARIS: Leo Burnett PR is to undertake a pro-beef PR campaign for Charal, one of France's mass beef distributors. The appointment comes in the wake of a recent poll, which revealed 25 per cent of all French households have reduced their beef consumption and five per cent have stopped eating beef...
SYDNEY: US pharmaceutical company Pharmacia Corporation has retained Weber Shandwick Worldwide to manage the consumer PR brief for two of its leading brands in the Australian market. The agency will oversee the remits for Pharmacia's anti-smoking brand Nicorette and its hair-loss brand Regaine.
ATHENS: Delta Dairies (DD), one of the largest dairy products firms in Greece, has appointed Publicom/Hill & Knowlton on a corporate and product PR brief.Robert Hipkins, Publicom/H&K MD, leads the account, reporting to DD CEO Anthony Crontiras. DD is an affiliate of international dairy firm...
PENNSYLVANIA: Ketchum has defeated both Edelman and Ogilvy to be named PR agency of record for Hershey Baking Products, the division of Hershey Foods that produces chocolate chips and baking chocolate. Ketchum and Hershey have signed a one-year contract, overseen by marketing manager David Sweeney.
HONG KONG: Fashion brand Esprit has hired Gary Ng as vice-president of corporate affairs, renewing speculation the company may be mounting a second attempt to float its European arm on the Frankfurt Stock Exchange this year. Ng has been enlisted to oversee IR and PR for the brand from Hong Kong...
PARMA: Italian food giant Barilla is planning a global corporate communications push following a
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