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of its You Are The Big Picture campaign, says global director of brand Luke Mugliston....When a global consolidation programme brought the Aviva group businesses together under the Aviva ... and one global brand. We wanted to demonstrate our commitment to industry leadership, and our belief ... in October last year - was our first truly global campaign. To demonstrate the scale of our commitment ...
. Phil Thomson, senior vice-president of global communications, GlaxoSmithKline Emmeline Pankhurst ... -president, Shell global media relations, and founder member of the Social Media Leadership Forum William ...
global audience over a sustained period. It is no wonder that brands and organisations have been ... . However, such global exposure is always accompanied by a degree of risk. Over the past few years we have ... , community-based not global, for the benefit of all and not solely for your target audience. Which ...
In 2010 a string of seemingly unrelated events transformed the global media landscape. At first ... and realised the promise of a new, real-time, hybrid media landscape that is truly global. For communicators ... them rebuild trust. Stuart Bruseth is vice-president, Shell global media relations, and a founder ...
've not systematically developed our people. That is changing. We're investing in a global communications competency ... to the potential negative impact of The Social Network. Phil Thomson is senior vice-president of global ...
globally. On the back of those promises came a much vaunted corporate social responsibility programme that was the envy of many high-profile global brands. BP was fantastically successful in moving the perception of the organisation from a staid British oil company to a progressive global energy company that went 'beyond ...
brands by making shopping fun, giving everyone the opportunity to buy and sell globally from their living ... , and a 66 per cent reduction in Germany. As a global phenomenon that grew up in the public eye ... defining the standards for global e-commerce, then the next decade will be about defining the new retail ...
with its 319,000 employees through Values-Jam, a three-day intranet-based global discussion to redefine its ...
, in addition to the International Olympic Committee's 11 global sponsors. As a result it may be the most ...
, china and reputation are easily cracked, and never well mended.' With social media and a global 24 ...
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