27 Nov 2009
| by Arun Sudhaman
The LG Electronics global comms director tells PRWeek Global about his lifelong dream to get rid...'s expectations as well as the business. Our biggest PR challenge is to standardise our operations globally ...
11 Dec 2009
| by Arun Sudhaman
The head of social media at Dell tells PRWeek Global how his company is making millions from...Normal 0 0 1 267 1522 Haymarket Publishing 12 3 1869 11.1280 0 0 0 Binhammer has played a key role in the dramatic turnaround of Dell's online reputation. Binhammer, who is based at Dell's global HQ in Austin, Texas, spoke to PRWeek Global from the sidelines ...
22 Feb 2010
| by Arun Sudhaman
Ericsson's comms chief sits down with PRWeek Global....Aldo Liguori is Sony Ericsson's head of global comms. After an exhausting week at the 2010 Mobile World Congress in Barcelona, he caught up with PRWeek Global outside Sony Ericsson's UK headquarters in London. Ho w did your week in Barcelona play out? I was totally exhausted. Wiped out. I ...
15 Jan 2010
| by Arun Sudhaman
Polaroid COO Jon Pollock tells PRWeek Global why the brand's tie-up with Lady Gaga will not be a...sees the company appoint US agency Atomic PR. PRWeek Global speaks to Polaroid COO Jon Pollock ...
? The amazing thing is to have an asset in the brand. There's global recognition - we hold our own against ...
01 Mar 2010
| by Arun Sudhaman
HP has completed the overhaul of its global PR arrangements, handing Bite its lucrative corporate...0 The addition of the two regions to Bite's existing HP relationship in the US puts its global ...
's credentials in terms of inovation and sustainability. HP has held successive global reviews over the past ...
's first major global retainer, and follows its acquisition of Asia-Pacific agency Upstream Asia last year. ...
09 Nov 2009
| by Peter Hay
Telcordia, the fixed, mobile and broadband communications software and services provider, has handed its UK public relations account to Octopus Communications.
The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America ...
where Telef nica Digital s Silicon Valley office is home to its venture capital and global partnerships ...
Telecoms billing giant MDS has appointed Octopus Communications to handle global PR, following a...The UK-headquartered multinational, which counts O2, BT and Vodafone among its clients, has turned to the agency as it embarks on a programme of global growth.
Octopus was chosen after a competitive three-way pitch to lead an ongoing global PR and comms campaign.
As part of the brief, Octopus will develop a ...
17 Mar 2010
| by Arun Sudhaman
on behalf of the agency's global clients....-hansi-theme-font:minor-latin;
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Howe becomes global director for campaign innovation, reporting to Text 100 global CEO Aedhmar Hynes. She will also join the global board. Text 100 global COO Andrew McGregor told PRWeek that Howe will be accountable ...
17 Jun 2009
| by Peter Hay
Bite Communications has won the account to handle all UK PR for leading global IP solutions...Agresta as executive vice president and global director of digital strategy and social media. Agresta ...