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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan.

Citigate wins data recovery firm Kroll Ontrack account

23 May 2012 | by Alec Mattinson

business, before its UK account was absorbed into a global brief. The firm most recently used tech ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

10 May 2012 | by Matt Cartmell

Tata Consultancy Services (TCS), the global IT and business services firm, has launched a pitch...of months. F-H also handles TCS' global corporate reputation account, which is not up for repitch ...

Telefónica Digital hires Bite and Access for global brief

20 Apr 2012 | by Sara Luker

The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America ... where Telef nica Digital s Silicon Valley office is home to its venture capital and global partnerships ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

19 Apr 2012 | by Anthony Hilton

of global corporate culture. No doubt there will be much unfavourable comment on the money that flows ...

Samsung calls in Cohn & Wolfe to handle mobile launch

17 Apr 2012 | by Matt Cartmell

As Samsung takes over Nokia s 14-year reign at the top of the global mobile phone market, the South Korean manufacturer has brought in Cohn Wolfe to handle the launch of a major new product in London on 3 May, widely tipped to be the Galaxy SIII smartphone. However, Samsung declined to confirm ...

Wireless networking firm Xirrus hires 3 Monkeys

13 Apr 2012 | by Sara Luker

Global wireless networking firm Xirrus has called in 3 Monkeys to communicate its story beyond

BaseKit calls in Hope&Glory for start-up account

10 Apr 2012 | by John Owens

by managing partner Jo Carr. It will look after UK PR for BaseKit and also work alongside a growing global ... . She said: We have already started working together on defining the global messaging for our brand ...

Nicola Green: Ringing the changes

05 Apr 2012 | by Sara Luker

,' she explains. She seems to have found her niche in the setting of a global telecoms firm ... affairs agency for its new global business Telefonica Digital . Another recent change to the firm ...

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