24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...
P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already uses the agency for the disposable nappy brand's EMEA activities.
The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...
Sansom, Brand at MHP s MD, said: Timex, on a global level, is a huge brand but there is work to be done ...
08 May 2012
| by John Owens
SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its..., adding that the agency would replicate its efforts with Nespresso in this respect. It s a global campaign looking to take SodaStream on to the global design map. If you start at the top tier within ...
is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...
Tesco's group media director is set to leave the global retailer without a job to go to....and internationally.
Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...
in GolinHarris to develop a global PR hub for the brand....our position as leaders in the global premium and luxury shower and bathroom fittings market. We hope ...
generated sales of around 764m via its Axor, Hansgrohe, Pharo and Pontos brands. The firm s global ...
compelling brand story globally and to help it build a strong international PR hub to deliver consistent ...
27 Apr 2012
| by John Owens
will be looking to promote the new range on a global basis through a mixture of surveys looking at sexual habits ...
26 Apr 2012
| by John Owens
Jo Bradley will take over the reins from Lindsay Wright early next month amid a flurry of activity for the global organisation, whose brands include Cadbury, Oreo and Dairylea. The move in-house comes after Bradley was set to return to Fishburn Hedges, having been on maternity leave herself since last Easter ...
26 Apr 2012
of the public conducted by global research agency OnePoll
HOW I SEE IT
RACHEL FRIEND, MD, CONSUMER ...
11 Apr 2012
| by John Owens
Burlington Arcade, the home of shops selling everything from antiques to perfume established in 1819, has picked the agency for a UK and global brief following a pitch battle.
The ongoing retainer sees Gong Muse working alongside travel operator Noblesque to draw new custom from overseas, with a ...