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global deals - and risk missing out. Proactive approach So how can comms rise ...
global audience over a sustained period. It is no wonder that brands and organisations have been ... . However, such global exposure is always accompanied by a degree of risk. Over the past few years we have ... , community-based not global, for the benefit of all and not solely for your target audience. Which ...
, in addition to the International Olympic Committee's 11 global sponsors. As a result it may be the most ...
globally. On the back of those promises came a much vaunted corporate social responsibility programme that was the envy of many high-profile global brands. BP was fantastically successful in moving the perception of the organisation from a staid British oil company to a progressive global energy company that went 'beyond ...
with its 319,000 employees through Values-Jam, a three-day intranet-based global discussion to redefine its ...
, china and reputation are easily cracked, and never well mended.' With social media and a global 24 ...
globally. In H M, we have found the perfect partner to collaborate with going forward.' The Standard ...
such as crisis management, CSR, digital and internal comms; and continuing to be relevant in a globally connected ...
of its You Are The Big Picture campaign, says global director of brand Luke Mugliston....When a global consolidation programme brought the Aviva group businesses together under the Aviva ... and one global brand. We wanted to demonstrate our commitment to industry leadership, and our belief ... in October last year - was our first truly global campaign. To demonstrate the scale of our commitment ...
No journalist, no media organisation, can afford not to have a social media strategy. Only half-jokingly, BBC director of global news Peter Horrocks tells his journalists: 'Be on Twitter or be sacked.' Raju Narisetti, managing editor of The Washington Post, says he wouldn't hire a journalist who doesn't use ...
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