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Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

across the airline's global markets. He will lead the strategy and delivery for the overall British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing...Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... Sheraton. What were the challenges you faced when embarking on the project to renovate the global ... in the same city, and appeal to a different clientele. With Sheraton being so global and being in so many ...

TBWA scoops global Four Seasons brief

17 May 2012 | by Sara Kimberley

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global advertising, working across its global brand, local marketing, CRM and creative design. The network ... in London, does not currently retain a global agency. In the past, it has worked with a variety of local ...

Canada Tourism launches global ad review

17 May 2012 | by Anne Cassidy

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

-end global destinations. Low-cost airlines such as easyJet haven t been immune to the affects of fuel ...

Tourism: Iceland opens doors to the 'enlightened'

03 May 2012 | by John Owens

global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Brand USA features Johnny Cash's daughter in first global ads

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Brand USA, the marketing body for North America, is launching its first global campaign next month

Razorfish scoops Emirates social media business

19 Apr 2012 | by Anne Cassidy

The Emirates Group has appointed Razorfish to handle its global social media activity after a pitch....The appointment comes as the global airline group, which has previously lacked an organised social media presence, is turning to Facebook to build an emotional connection with its customers. Razorfish ... its Facebook page as a marketing tool. Emirates recently launched a global TV campaign by its lead ...

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