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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

by individuality. Vertu has become a credible global luxury brand and has a unique market position. By ignoring ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

10 May 2012 | by Matt Cartmell

Tata Consultancy Services (TCS), the global IT and business services firm, has launched a pitch...of months. F-H also handles TCS' global corporate reputation account, which is not up for repitch ...

Agencies line up for HTC social media account

03 May 2012 | by Sara Kimberley

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...of TV campaigns. The social media review follows the recent appointment of Mother to create global brand activity across HTC's 100m advertising business. Last month, HTC launched its biggest global ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

Berg Insight report stated that sales of NFC-enabled handsets increased to 30 million units globally ... globally and, in 2008, O2 trialled NFC for VIPs at the Wireless Festival, giving them access to extra ...

Telefónica Digital hires Bite and Access for global brief

20 Apr 2012 | by Sara Luker

The firm, a new business division of O2's parent company Telef nica, has called in Bite Communications as its lead global agency and Access Communications to provide PR support in North America ... where Telef nica Digital s Silicon Valley office is home to its venture capital and global partnerships ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

19 Apr 2012 | by Anthony Hilton

of global corporate culture. No doubt there will be much unfavourable comment on the money that flows ...

Stuff magazine launches monthly iPad edition

11 Apr 2012 | by Nick Batten

readers are tech-savvy, early adopters and iPad now delivers global scale, so we anticipate making a ...

HTC 'free-fall fashion shoot' by Mother

10 Apr 2012

HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign

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