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Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Samsung 'Beckham plays Beethoven' by Cheil USA

24 May 2012

As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure...and to fund the long term health of the company. "We are setting HP on a path to extend our global ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan.

Citigate wins data recovery firm Kroll Ontrack account

23 May 2012 | by Alec Mattinson

business, before its UK account was absorbed into a global brief. The firm most recently used tech ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

that generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands ... , reviews and criticisms have a real effect, with 52% of people surveyed globally saying that a single ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Chelsea Apps factory launches Tom Daley Dive game

18 May 2012 | by Nick Batten

on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ...

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