24 May 2012
| by Kim Benjamin
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- Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
15 May 2012
| by Heather McCarthy
In recent years, store brands have been doing battle with national brands to win over consumers.
Our annual Ipsos Marketing global survey shows that each year since 2009, the majority of global consumers have perceived store brands to be the same as or better than national brands on all attributes ...
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites.
Several ...
Tesco's group media director is set to leave the global retailer without a job to go to....and internationally.
Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
03 May 2012
| by Matt Chapman
Marks Spencer has reaffirmed its commitment to two vital strands of its marketing celebrity-fronted campaigns and environmental programme 'Plan A' by unveiling Joanna Lumley as its 'global eco-ambassador'. She will be the poster girl for its partnership with Oxfam and the pair's 'shwopping' campaign ...
03 May 2012
| by Kim Benjamin
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
01 May 2012
| by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
UK Influence
Aviva and Railway Children
Global marketing
Google Chrome BBH ...
unveiled selected results for its UK operations, to coincide with the disclosure of its global financial ...
for weeks."
The print and digital campaign ran earlier this year.
Globally, Starbucks reported a ...
176 stores globally in the period, including its 3,000th store across China/Asia.
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