Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...
The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ...
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ... India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...
this year that aimed to bring the Alps to London . A new global digital platform, www ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 ... . At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ... in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
The dieting brand will task Davidson with heading up brand strategy, which will include the development of integrated marketing campaigns. Weight Watchers recruited Davidson after Reisser-Weston left in order to become global brand director at Castrol. Davidson will be supported in her role ...
to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ... highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...
. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ... . You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ...
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