the game.
What about sponsors? Are you on the look-out for new ones?
Globally we have partners ...
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ...
-president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
activity on ASOS.
The media review follows the appointment of DraftFCB to handle its global $700m ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
18 May 2012
| by Jo Boyd
and Domino s was subjected to very public, global criticism.
The rise of ecommerce sites and communities such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...
17 May 2012
. It simply reflects the shift in global economic power away from the West.
This deal is more ...
will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...
global ad account.
Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...
P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already uses the agency for the disposable nappy brand's EMEA activities.
The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
department of a big global brand, weaving past people intently focused on screens, and realise that, were ...