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Zurich calls £100m global ad review

24 May 2012 | by Anne Cassidy

Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

FTI Consulting's strategic comms arm sees 2.9% first quarter revenue decline

09 May 2012 | by Alec Mattinson

The strategic comms arm of FTI, which rebranded last year from FD, reported that global revenue decreased to $45.0m ( 28m) from $46.4 million in the first quarter of 2011. The company said that M A ... 's global strategic comms practice is led by Ed Reilly. ...

Infrastructure India calls in Merlin for financial brief

09 May 2012 | by Alec Mattinson

executive, both of whom are also senior executives at Guggenheim Global Infrastructure Company, a 31 per cent investor in IIP and part of Guggenheim Partners, a global investment management firm with more ... attractions of exposure to India as one of the fastest growing economies globally and to the transport ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

WPP lands global Bank of America ad and branding account

04 May 2012 | by Daniel Farey-Jones

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...and advertising for its consumer banking, global banking and markets and global commercial banking divisions ... media planning and buying and lead digital duties. Anne Finucane, global strategy and marketing ... for multimedia brands The Times, The Sunday Times and The Sun. Other global Teams include Vodafone, Ford ...

UN responsible investment body brings in Lansons

03 May 2012 | by Alec Mattinson

A United Nations-backed organisation pushing for higher ethical standards in the global financial...sustainable global financial system by highlighting the relevance of ESG (Environmental, social and corporate ... global basis. The brief includes supporting PRI's participation in Rio+20 conference on sustainable ... Charlotte Collins-White. The Principles themselves were devised by the global investment community ...

Standard Chartered reviews financial comms brief

03 May 2012 | by Alec Mattinson

Global banking powerhouse Standard Chartered has initiated a review of its financial comms...and it now has listings in London, Hong Kong and Mumbai and operates in 70 global markets. ...

Brunswick names Susan Gilchrist as group chief exec

02 May 2012 | by Alec Mattinson

The global financial and corporate agency has promoted Susan Gilchrist to the newly created position of group chief executive, based in New York, and Rob Pinker to chief operating officer, based ... dedicated office in Latin America. The Sao Paulo office will be Brunswick's twentieth office globally and ...

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