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Top 100 creative agencies 2012

26 Mar 2012 | by Bob Willott

have fought on. Indeed, recent results announced by the global players Omnicom, WPP, Publicis ... for domestic agencies to contemplate expansion into faster-growing and potentially more profitable global ...

Digital Leagues 2011

26 Oct 2011 | by Kim Benjamin

.' According to Hugh Boyle, global digital director at OgilvyAction, the brand activation arm of Ogilvy Group ...

Clare Harbord, Heathrow Airport: Making the case

11 Oct 2011 | by Clare Harbord, Heathrow Airport

global deals - and risk missing out. Proactive approach So how can comms rise ...

Christopher Clarke, Epoch PR: Look beyond London 2012

26 Sep 2011 | by Chris Clarke, Epoch PR

global audience over a sustained period. It is no wonder that brands and organisations have been ... . However, such global exposure is always accompanied by a degree of risk. Over the past few years we have ... , community-based not global, for the benefit of all and not solely for your target audience. Which ...

Henry Chappell, Pitch: Why 2012 is about winning

26 Sep 2011 | by Henry Chappell, Pitch

, in addition to the International Olympic Committee's 11 global sponsors. As a result it may be the most ...

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

Founded 1988. Subsidiary Media Square. Chief executive John Connaughton. No work breakdown provided. www.illuminas-global ...

Gavin Megaw, Hanover: Mind the reputation gap

14 Sep 2011

globally. On the back of those promises came a much vaunted corporate social responsibility programme that was the envy of many high-profile global brands. BP was fantastically successful in moving the perception of the organisation from a staid British oil company to a progressive global energy company that went 'beyond ...

Edward Walsh, APCO: Juggling the DNA approach

14 Sep 2011 | by Edward Walsh, APCO

with its 319,000 employees through Values-Jam, a three-day intranet-based global discussion to redefine its ...

Iain Bundred, Ogilvy: Strike up a conversation

14 Sep 2011 | by Iain Bundred, Ogilvy

, china and reputation are easily cracked, and never well mended.' With social media and a global 24 ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

14 Sep 2011 | by Ros Hunt

globally. In H M, we have found the perfect partner to collaborate with going forward.' The Standard ...

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