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Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad...For an agency that has become more used to drowning its sorrows than toasting success in recent years, the Four Seasons win, coming just a week after it also surprised the industry by picking up the global ad brief for Adidas' 2014 World Cup campaign, meant that the popping of a Champagne cork ...

Claire Beale: History suggests DDB can be revived by A&E

24 May 2012 | by Claire Beale

to live up to past glories, something radical was vital. When I met DDB's smooth global chief executive ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

's generally global brands that are first to dip their toe in the water and this often happens in the US ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

that generally works well but there are exceptions. The lesson of this year s BrandZ Top 100 Global Brands ... , reviews and criticisms have a real effect, with 52% of people surveyed globally saying that a single ...

Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

punching well above its weight globally. Yes, the UK may not have won as many awards as usual at Cannes ... and centre as the global creative hub for triumphant Chinese brands looking to internationalise their brand ... . There was genuine fascination and respect for our evident expertise in global brand building and cutting edge ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

. It simply reflects the shift in global economic power away from the West. This deal is more ... will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

department of a big global brand, weaving past people intently focused on screens, and realise that, were ...

Think BR: Weird web culture is bigger than cheap LOLs

16 May 2012 | by Kate Miltner

and more a comment on the fact that while memes may seem silly, their significance within global culture ... significance of memes. In the Global Lulzes panel, for example, bloggers from China and Syria discussed how ...

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