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Tokyo 2020 appoints Weber Shandwick for Olympics bid

25 May 2012 | by Matt Cartmell

as its global agency....century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ...

Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

City Index, the financial spread betting provider, has appointed Arena Media to handle its global...is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

Wheeler is joining Viagogo, Europe s leading online ticket marketplace, in a newly created role as global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to leave Freuds having spent almost all my working life at the agency. However, I have worked with Viagogo ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Google's Schmidt says he 'disagrees' with EU competition concerns

24 May 2012 | by Sarah Shearman

platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

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