19 Oct 2010
| by Gareth Jones
advertising operations, which now contribute $3.5bn (10%) of gross global revenue.
However, beneath ...
06 Aug 2010
| by Mark Banham
, with an estimated cumulative global TV audience of more than three billion.
The partnership delivers a range ...
.
"Communicating to English football s three billion viewers globally presents the Tune Group of Companies with a powerful global branding tool for us in enhancing our brand awareness, not only facilitating our regional ...
13 May 2010
's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ...
their competitors' buildings and wipe them off the map.
Media Plan
As this was a global digital campaign ...
and tailor it to their specific country of origin.
From a global standpoint, the media plan ...
institutions to sell securities to global investors that were based on home loans taken out by US consumers ...
12 May 2010
| by Suzy Bashford
of the process. 'We held a pitch because we wanted to change from working with all six global networks to one ...
. During an e-auction pitch being run by a global computer company, an agency head got so carried away ...
12 May 2010
| by Alex Brownsell
' - not optimal during a global recession. Bold's identity crisis goes to the heart of its proposition. Washing ...
05 May 2010
| by Helen Edwards
: the global number three to Hewlett-Packard and Dell in PCs has pursued a segmentation strategy, focusing ...
28 Apr 2010
| by Helen Edwards
more than 750,000 global consumers to spew out metrics of such sophistication that Millward Brown ...
global media account is rumoured to have changed hands recently for 0.5%. Nobody on the board ...
28 Apr 2010
| by Andrew McCormick
global retailer with a turnover close to 20m in 2010. While the success of a business depends ...