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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

Big Communications acquires Quorum

24 May 2012 | by Maisie McCabe

was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Adam & Eve's five-year road to a £60m fortune

24 May 2012 | by Jeremy Lee

on the global Volkswagen account. These losses left holes that appear to be conveniently Adam Eve ...

Zurich calls £100m global ad review

24 May 2012 | by Anne Cassidy

Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad...For an agency that has become more used to drowning its sorrows than toasting success in recent years, the Four Seasons win, coming just a week after it also surprised the industry by picking up the global ad brief for Adidas' 2014 World Cup campaign, meant that the popping of a Champagne cork ...

Pitch update

24 May 2012

that the 150 million global Shell review that was put in motion at the start of the year will go to full pitch ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

. Pernod Ricard's global marketing chief is partial to a tot of Chivas Regal or Jameson whiskey - mainly ... brands what they are and putting that knowledge to use on the global stage. "So many of our brands ... increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ...

Claire Beale: History suggests DDB can be revived by A&E

24 May 2012 | by Claire Beale

to live up to past glories, something radical was vital. When I met DDB's smooth global chief executive ...

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