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The Economist develops ad network Ideas People

offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...

Unilever tops 2012 Marketing Society Awards nominations

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

ASA raps Scotland's panda 'gift' claim

Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Taming the data deluge

-on to the already tough task of identifying relevant audiences. David Torres, global manager of chemicals ...

Think BR: A left brain, right brain look at data in marketing

for nominees in real-time. And, globally, Footlocker created Sneakerpedia , a fan-driven database of every ...

Aston Martin secures first brand tie-up with Hackett

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital

Arc lands DM for SABMiller's Peroni

environment and build relationships with customers. The appointment follows last year's global ad campaign ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Unilever personal care brands sponsor British Lotus F1 Team

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... -efficacy, high-precision, high-performance brand like Clear Men" can offer them. Pablo Gazzera, global brand ...

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