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Toyota launches digital teaser campaign for its latest sports car

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Jaguar steps up social media strategy to boost innovation

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Danone ramps up marketing for Evian and Volvic brands

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Google Chrome beats IE to become the world's favourite browser

The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Dove seeks 'brand love' with strategic shift to Facebook

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Yahoo appoints internal candidate Spilman as chief marketing officer

Rosen, senior vice-president of Yahoo Media Network, as head of global media and commerce ...

Samsung launches social media hub for Olympics activity

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...

The Economist develops ad network Ideas People

offers African news and information for a global audience. More familiar names for UK-based readers ... readers." The network claims 44 million global unique users and 2.5 million UK unique users with UK advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

, in the meantime, a powerful social and political force, and is now part of the everyday global media language ...

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