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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Novak Djokovic to wear Uniqlo at French Open

24 May 2012 | by John Reynolds

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ... India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad...For an agency that has become more used to drowning its sorrows than toasting success in recent years, the Four Seasons win, coming just a week after it also surprised the industry by picking up the global ad brief for Adidas' 2014 World Cup campaign, meant that the popping of a Champagne cork ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

. Pernod Ricard's global marketing chief is partial to a tot of Chivas Regal or Jameson whiskey - mainly ... brands what they are and putting that knowledge to use on the global stage. "So many of our brands ... increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ...

How we learned to stop worrying and love failure

24 May 2012

later turned into content) that was - in stark contrast to its forebears - effortlessly global. A ...

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