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Cadbury picks Red Consultancy for gorilla sequel

15 Feb 2008 | by David Quainton

month, Cadbury Schweppes' global corporate comms director, Andraea Dawson-Shepherd, left ...

Israel in bid to change 'distorted' media view

13 May 2005 | by Donna Werbner

' representations in the Western media with a global PR and advertising campaign.

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

to demonstrate their worth. Chris Genasi, Weber Shandwick global director of strategy and PRE-fix committee chair ...

Sutton to embark on PR firm buying spree

01 Nov 2002

the situation won't change.' Orpheus has also recruited former BSMG global practice president Bob Lear as a ...

INTERNATIONAL: CAPRI wins £1.1m food deficiency job

27 Sep 2002 | by GISELLE MILITANTE

The US International Development Agency has handed CAPRI the marcoms brief for its Micronutrient Operational Strategies and Technology's (MOST) programme, which aims to lessen global micronutrient deficiency through food fortification. The Philippines suffers from high levels of such deficiency among pre ...

Ad baron Page is mooted to secure Cordiant Comms

13 Sep 2002

has seen various owners since its launch in 1986 - including Lighthouse Global Network and ad agency ...

INTERNATIONAL: Coke forces Pepsi off Ogilvy's books

06 Sep 2002 | by SANGEETA MULCHAND

BANGKOK: Ogilvy PR Bangkok has been forced to resign founding client Pepsi, following a global

INTERNATIONAL: McCann-Erickson launches PR arm in Holland

16 Aug 2002 | by HOLLY WILLIAMS

to create a PR arm is not set to roll out across McCann globally - the business is part of the Interpublic ...

PUBLIC SECTOR: Campaign to woo overseas students to UK

01 Mar 2002

This latest, global joint PR and advertising campaign will cost £1m and is launched by education body the British Council. A focus will be put on non-European students, with Asia a target area. The British Council is handling the campaign in its role as the partner tasked with marketing ...

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